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Pakistan Dairy Development Company
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| Rural Service Provider |
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Productivity enhancement in the rural economy depends on
increasing the degree of mechanisation employed in tasks
such as feed harvesting. (It is noted, in addition, that there is a
lack of rural labour for such tasks as well). Many farmers, however, may
not be able to afford the necessary equipment to boost productivity and
ease labour shortages. PDDC considers that one way to achieve productivity
while avoiding unnecessary capital expenditure may be to follow a “rural service
provider” business model. In developed rural economies, for example in New Zealand
and Australia, not all farmers own all the equipment needed to operate their farms.
Instead, they engage the services of a rural contractor, who owns and operates expensive
and specialised equipment. This contractor will provide services across a number of
farmers, brining the costs to al down to acceptable levels.
PDDC’s Rural Service Provider Programme aims to increase fodder production by developing
fodder harvesting services throughout Pakistan. This will be achieved by either
partnering with existing rural contractors to offer additional services and by
creating new Rural Service Providers in areas not being serviced by existing
contractors. PDDC will support the purchase of fodder harvesting equipment.
PDDC will provide close supervision and assistance to the private contractors
in matters of marketing of the services, as well as monitoring rates charged
to farmers, in order to ensure fairness to all parties. PDDC will identify
applicants who wish to participate in this programme through a rigorous application
and selection process.
Entrepreneurs who wish to enquire about the Rural Service
Provider Programme are invited to contact: info@pddc.com.pk
PDDC is also interested
to hear from farmers and farmer organisations who wish to use the capabilities of
rural contractors, or wish to comment on their needs in terms of equipment and
services required to boost productivity.
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